OSMEP in collaboration with Shopee Launch 'SUPER SME MARKET' campaign
OSMEP and Shopee partnered to launch the 'SUPER SME MARKET' campaign on the Shopee platform from August 16th to September 19th, 2024. Customers receive exclusive discounts on selected SME products whilst sellers receive special benefits from OSMEP’s partners.
Panita Shinawatra, Acting Director General of the Office of Small and Medium Enterprises Promotion (OSMEP), emphasized OSMEP’s commitment to enhancing the potential of MSMEs to navigate the ever-changing global landscape and strengthen their international competitiveness. OSMEP recognizes the importance of integrating commercial benefit information from both public and private sectors to bolster MSMEs' competitive capabilities across various areas. To this end, OSMEP continually advances benefits under the framework of the "SME Privilege Club: Exclusive Club for SMEs." This initiative targets three key areas: increasing product offerings/reducing costs, expanding sales platforms, and connecting with investors—a comprehensive support system designed for entrepreneur’s growth. It also fosters information exchange and addresses the needs of newly registered sellers for further development. Sellers can access these benefits through the SME CONNEXT application, verified via SME ONE ID.
The Acting Deputy General further stated that this year, OSMEP has worked diligently to enhance benefits through establishing MOUs with partners, ensuring that newly registered sellers with OSMEP receive a wide range of advantages, covering three aforementioned aspects. Among the 24 current partners, Shopee (Thailand) has collaborated with OSMEP to launch a campaign running from August 16th to September 19th. During this special period, selected SME products are promoted for online sales under the "SUPER SME MARKET" campaign, providing an opportunity for OSMEP-registered vendors to strengthen their capabilities and expand their sales channels using this popular e-commerce platform. OSMEP actively supports the campaign by promoting it through various communication channels within its network and offering guidance on managing online shops and utilizing platform tools, which are continually updated to meet customer needs. Vendors registered with OSMEP can participate in this campaign at no cost.
“OSMEP has opened registration, free of charge, for sellers and the general public through SME CONNEXT, verified by SME ONE ID. By registering, users can receive the latest news and benefits, including strategies for increasing product offerings, reducing costs, expanding sales platforms, and connecting with investors. Participants can also engage in activities under partner collaborations. We encourage everyone to support SMEs during the 'SUPER SME MARKET' campaign, running from August 16th to September 19th, 2024, to help strengthen, increase income, and develop the potential of Thai SMEs together,” stated the Acting Deputy General.
A representative from Shopee (Thailand) stated the collaboration with OSMEP aims to boost sales for OSMEP-registered sellers and provide opportunities for them to learn about the ever-evolving online marketing innovations. As the number one e-commerce platform for Thai customers, Shopee is confident in its ability to support OSMEP’s mission to enhance the competitive capabilities of entrepreneurs in online commerce. Shopee's mission is to improve the quality of life for Thai entrepreneurs through technology, and it believes that this collaboration will help drive sustainable growth and strengthen the capacity of Thai entrepreneurs.
Interested individuals can buy goods in the "SUPER SME MARKET" campaign and enjoy exclusive discounts of up to 50% throughout the event. For more details, please visit https://shopee.co.th/OSMEP or access the Shopee app.
ข่าวภาษาไทย : 'สสว.' จับมือ 'ช้อปปี้' จัดแคมเปญ 'SUPER SME MARKET' โปรโมชันฉ่ำ!
